As the KHL tries to attract viewers in Europe, Czech TV channel Nova Sport bought the rights to show KHL matches for both regular season and playoffs. Nova Sport is one of the biggest TV companies in Czech Republic and Slovakia, broadcasting important sports events like NFL, Premier League and ATP Tour. Czech site tyden.cz talked with Marek Kindernay.
RussianHockeyFans.com offers you a translation.
We will continue broadcasting the NHL, but with a little change of strategy. Broadcasts from overseas got close to zero attention in the working days. All the interest just followed Jagr, from the NHL to the KHL. And the fact that broadcast from America are in a not comfortable hour played its role too.
We'll broadcast games on monday and friday, at 18 CET. We also show some matches on saturday, around noon. We prefer broadcasting matches of Jaromir Jagr's team, but our spectators will see also other teams, for example Dinamo Moscow, where now plays Jiri Hudler" - continued Kindernay.